9:00 Registration
Track 1: Trends you need to know about in 2022
09:30 - 09:45
Retail from Thirty Thousand Foot View
Sucharita Kodali, Principal Analyst, Forrester VP
09:45 - 10:00
The E-commerce revolution is here
Marchella Abrasheva, Regional Managing Director SEE, Kantar
10:00 - 10:15
What does the war in Ukraine mean for the retail sector?
Nikolay Valkanov, CEO, Association for Modern Trade
Track 2: In the age of responsible retail
10:15 - 10:30
Responsible production & conscious consumption
Milena Dragijska, CEO, Lidl Bulgaria
10:30 - 10:45
Digital payments in support of sustainable commerce
Katarzyna Zubrzycka, Head of Merchant Sales & Acquirers for CEE, Visa
10:45 - 11:15
How ESG and Sustainability strategies are shaping the future
Fireside chat
Ivanka Stojnić, Sustainability Manager for South East Europe Market, Nestle
Savin Dyankov, Senior Manager, ESG Advisory Services, PwC Bulgaria
11:15 - 11:30 Coffee Break
Track 3: The technology-driven success
11:30 - 11:45
Commerce Tomorrow: From Platform to Place
James Henderson, Enterprise Architect, Commerce, Accenture
11:45 - 12:00
From Live Shopping to Voice Search: Why Conversational Commerce is the Future
Kiril Dinov, VP of Sales Eastern Europe, VTEX
12:00 - 12:15
In a changing retail landscape, what role does technology and innovation play in an instore retail experience
Adrian Poon, Co-founder, Betra
12:15 - 12:30
How Technologies and Fintech empower the Retail and open new business potential
Jose Saloio, CEO, BNP Paribas Personal Finance Bulgaria
12:30 - 12:45
How the call analytics software helps to increase sales in e-commerce: Gaudi DS and Ringostat case study
Konstantin Chervyakov, CCO & Managing Partner, Ringostat
12:45 - 13:30 Lunch break and networking
Track 4: Current challenges and how to overcome them
13:30 - 14:15
The rise in global inflation - the causes, the effect and the possible shifts in consumer behavior
Panel discussion
Georgi Angelov, Senior Economist, Open Society Institute - Sofia
Margarita Bakracheva, Professor of Psychology, Sofia University St. Kliment Ohridski
Dinyo Madjarov, Partner & Managing Director, Pragmatica
Moderator: Georgi Stoeff, Co-founder and Chairman of Trakia Tech
14:15 - 14:30
DisCo - that's where everyone is. How Discovery Commerce impacts the way we shop?
Joanna Bychawska, eCommerce Strategy Director, Le Pont Publicis Groupe CEE
14:30 - 14:50
The digital evolution of retail - customer behaviour and shopping experience
Fireside chat
Denis Gorbunov, Member of the Management Board and CEO, TBI Buy
Yoan Zapryanov, Journalist at Capital
14:50 - 15:05
Marketing in the metaverse: an opportunity or just PR?
Georgi Ivanov, Global Marketing Director, Commetric
15:05 - 15:20
How to translate challenges into opportunities in the Digital Commerce World
Elena Gelemenova, Business Operation Manager, OLX Romania, Portugal and Bulgaria
15:20 - 15:45 Coffee Break
Track 5: The Leaders Perspective
15:45 - 16:30
Online grocery shopping is ‘here to stay’
CEOs Panel Discussion
Ventsislav Kamenov, Founder and CEO, Supermag.bg
Ivaylo Georgiev, CEO, Gastronom.bg
Moderator: Georgi Malchev, Managing Partner, Xplora
*The event will be held in EN and BG without translation
Parallel sessions
13:30 - 14:15
Workshop 1
The most important Checkout errors and how to prevent them
Catalin Vladescu, VP of Sales for VTEX Romania
Join the workshop and learn more about Shopping Cart Abandonment: A pressing issue [Numbers], The Most Popular Reasons for Shopping Cart Abandonment and how to prevent the errors at Designing the checkout form, Mandatory checkout elements, Payment Integrations, Shipping Rates, Guest Login.
Duration: 45 min.
Language: English
Venue: Hopin
14:30 - 15:15
Workshop 2
Build and retain loyalty through content
Iskra Violinova, Strategist, Content Marketing & Creative Team, Xplora
Denislav Milanov, Strategist, Content Marketing & Creative Team, Xplora
In this workshop (in Bulgarian language), Iskra and Denislav, strategists at Xplora, an integrated digital marketing agency, will present specific approaches to build and maintain loyalty through content. They will as well present several detailed examples. At the end of the workshop they will look at some of the sites or social media profiles submitted for review till 30.05.2022 and will give recommendations, as well as answer questions.
Duration: 60 min.
Language: Bulgarian
Platform: Hopin