Masterclass: Marketing in the era of AI

Name: Masterclass: Marketing in the era of AI
Start: 2024-03-21T09:00:00+02:00
End: 2024-03-21T16:00:00+02:00
Location: Гранд Хотел Милениум София, Бална зала

21 март 2024
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Гранд Хотел Милениум София, Бална зала

За събитието

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Лектори

Зоран Арсовски

Managing Director & Chief Growth Officer, VertoDigital

Иво Зимбилиев

Управляващ партньор и търговски директор, Cloud Office

Лили Костадинова

Data and AI Consultant @ Cloud Office, Premier Google Partner

Ясен Лилов

Data & Analytics Service Lead, VertoDigital

Ивайло Шипочки

Head of Paid Growth, VertoDigital

Лора Иванова

Изпълнителен директор корпоративни акаунти, Google Cloud

Петър Хаджиколев

Social Media Marketing Manager, 1FORFIT

Мария Георгиева

SEO Team Manager, Payhawk

Йордан Петров

Стратегически партньор, Fiction

Димитър Сталимиров

Director of Brand Marketing, Nexo

Ленко Йорданов

Head of Digital and Demand Generation, TBI Bank

Виктор Червенобрежки

Machine Learning Lead, Cloud Office

Александър Бойчев

Главен редактор, Digitalk.bg

Билети

Към регистрацията

Закупилите Onsite ticket, ще получат запис от мастеркласа

Onsite Access Ticket - access to:

The event venue and in-person networking opportunities
All sessions within the event agenda including coffee breaks and lunch
On-demand videos and materials after the event

Group Discounts

The discounts are automatically calculated during the registration process and are valid only when purchasing group tickets together in a single registration

10% OFF for 5 to 9 attendees
15% OFF for 10 to 14 attendees
20% OFF for 15 or more attendees

* Refund of paid registration is possible up to three days before the date of the event

09:00 - 09:30
Registration and Morning Coffee

09:30 - 09:40
What the future looks like
Zoran Arsovski, Managing Director & Chief Growth Officer, VertoDigital

09:40 - 10:00
The Future of Marketing with AI
Lora Ivanova, Enterprise Account Executive, Google Cloud
Ivo Zimbilev, Managing Partner, CloudOffice

10:00 - 11:30
MODULE: DATA

AI-powered Analytics in GA4
Yasen Lilov, Data & Analytics Service Lead, VertoDigital

Enhancing creative performance using Google Vertex AI Vision
Lili Kostadinova, Data and AI Consultant, Cloud Office
Lenko Yordanov, Head of Digital & Demand Generation, TBI Bank

Moderator of the module: Lili Kostadinova, Data and AI Consultant, Cloud Office

11:30 - 12:00
Networking coffee

12:00 - 13:30
MODULE: ADVERTISING

Are you feeding the ad algorithms with the right signals? First-party data in a cookieless world
Ivailo Shipochki, Head of Paid Growth, VertoDigital

Recommendation Algorithms and content personalisation
Victor Tchervenobrejki, Machine Learning Lead, Cloud Office

Unleash the power of AI in your social media campaigns
Petar Hadzhikolev, Social Media Marketing Manager, 1FORFIT

Moderator of the module: Zoran Arsovski, Managing Director & Chief Growth Officer, VertoDigital

13:30 - 14:30
Networking lunch

14:30 - 16:00
MODULE: CONTENT

GenAI and SEO - The content journey of the Bicentennial Man - how to add a heart to AI
Maria Georgieva, SEO Team Manager, Payhawk

AI & brands storytelling
Jordan Petrov, Strategy Partner, Fiction

Case Study: Nexo's AI Marketing Success Stories & Failures
Dimitar Stalimirov, Director of Brand Marketing, Nexo

Moderator of the module: Alexander Boitchev, Editor-in-Chief, Digitalk.bg